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Preparation & Safety

Where will I find the best before date and batch number?

Best before dates and the batch number can be found on the side of the white tub for the frozen food. There is a sticker with an expiry date on the labels of our treats and bones.

How should I handle Natural Instinct raw pet food?

As with handling any raw meat and before you touch anything else, you should ensure that your hands are washed with soap and water. Clean and disinfect any surfaces and utensils that the raw pet food comes in to contact with - whether it is your frid

What Regulations do you follow?

Our own manufacturing site has been approved by the Animal and Plant Health Agency (“APHA”) for the production of raw pet food for dogs and cats. We are inspected regularly by APHA and carry out all required microbiological testing for Salmonella and

Do I need to cook Natural Instinct raw pet food before feeding to my pet?

No! Natural Instinct raw food should be served raw, just as nature intended. Many of our recipes contain bone which means by cooking the food the bone, which even though it has been ground and minced, may cause even small fragments to become brittle

What if my pet doesn’t eat all of the food at their mealtime?

On the rare occasion your dog or cat doesn’t eat the food within 20 minutes of serving, you can put the food back in the fridge. However, if the food has been served and not eaten by your pet for longer than 20 minutes, we recommend that this food is